05/01/2024 - Permalink

Giant pantomime season smashes Theatre Severn’s box office records

Related topics: Leisure, culture and heritage

Ticket sales for this winter’s pantomime season at Theatre Severn in Shrewsbury have smashed box office records.

The ticket office at the Shropshire Council-owned venue confirmed that the production of Jack and the Beanstalk has set a new attendance record. 

The show opened on Wednesday 29 November 2023 and closes on Sunday 7 January 2024, after 71 performances. Shropshire Council reported that more than 95% of tickets were sold with more than 43,000 people attending the show. It is officially the theatre’s most successful pantomime since the venue opened in 2009.

The pantomime marked the twelfth collaboration between Theatre Severn and Evolution Productions, and was written and produced by Telford-born Paul Hendy. Shropshire’s legendary dame and director Brad Fitt returned alongside Tommy J Rollason (Britain’s Got Talent) and a talented cast to bring audiences a performance full of fantastic music, beautiful costumes, stunning sets, and hilarious comedy.

Robert Macey, Shropshire Council’s Cabinet member for culture and digital, said:-

“Jack and the Beanstalk has proved to be a giant at the box office this winter. A huge thanks must go to everyone at the theatre who have helped make the Christmas magic for our loyal audiences.

“Evolution Productions have outdone themselves too; delivering 71 performances and bringing such high energy to each and every show is no mean feat.

“In true theatre style the show must go on, and work is already underway to bring Sleeping Beauty to the theatre next winter. It is truly no surprise that ticket sales are already ringing up for the next panto season.”

David Jack, Shropshire Council’s theatre services manager, added:-

“We have been blown away by the support we’ve received this winter, and delighted to share that Jack and the Beanstalk is Theatre Severn’s most successful pantomime to date. I’d like to say a huge thank you to our amazing company, backstage crew, Evolution Productions and all the theatre staff who have worked so hard to bring another successful season to Shrewsbury. Also, to our audiences, over 43,000 of you, who continue to support the Theatre Severn pantomime year in, year out.”

Theatre Severn confirmed that tickets for next winter’s pantomime “Sleeping Beauty” are already selling fast, with audiences snapping up over 10,000 tickets in the opening weeks of sale. Tickets are available online at theatresevern.co.uk or by calling the box office on 01743 281281.