13/02/2020 - Permalink

Jason “Foxy” Fox – star of SAS Who Dares Wins – confirmed for Shrewsbury leadership event

Related topics: Corporate / Partner organisations

Jason Fox, former special forces officer and star of Channel 4’s “SAS Who Dares Wins”, will speak at The Leadership Conference in Shrewsbury.

The conference, organised by Shropshire HR, part of Shropshire Council, will be held at Theatre Severn, Shrewsbury on Wednesday 23 September 2020.

Jason Fox

Jason Fox

Drawing on experiences from his action-packed career to date, Jason will deliver a presentation and workshop focusing on the importance of leadership, teamwork and mental resilience whilst operating in pressurised environments. He is joined by fellow speakers: Josephine Fairley, founder of Green and Black’s chocolate, and Alison Oliver, CEO of the Youth Sport Trust.

After the success of last year, The Leadership Conference returns for 2020 with an internationally-renowned line-up of presenters plus a new headline sponsor in Oswestry-based firm Aico. Up to 600 delegates representing public and private sectors, local SMEs and international businesses, will experience a day of inspirational keynote speeches and challenging workshops.

Tickets can be booked by visiting www.tlcshrews.co.uk.

Shropshire HR advice

Shropshire HR

Sam Williams, Shropshire Council’s head of workforce and organisational development, said:

“We’re very excited to be hosting The Leadership Conference for a second time in 2020. Last year was a sell-out and it’s great to be back with a fantastic line-up of speakers and a new venue. We look forward to welcoming business professionals from Shropshire and beyond, to Shrewsbury for this one-of-a-kind event.”

Lee Chapman, Shropshire Council’s Cabinet member for organisational transformation and digital infrastructure, said:-

“It’s great to have another incredible line-up of speakers coming to Shrewsbury, each of whom will bring something unique to this exciting event. This conference and the wider work of Shropshire HR is an example of how Shropshire Council is innovating and transforming the way we do business. A key priority identified within our Corporate Plan is to ensure Shropshire is a good place to do business, and having an event of this calibre in the county supports that aim.”


Jason Fox – former special forces officer

Jason Fox is a popular motivational speaker and star of Channel 4’s hit series “SAS Who Dares Wins”. Jason regularly leads and motivates teams in pressurised environments, with his motivational speeches focussing on the importance of leadership, teamwork and mental resilience. His presentation at this year’s conference will give delegates an insight into the importance of effective leadership when operating in pressurised environments.

Alison Oliver – Chief Executive, Youth Sports Trust

Acknowledged as one of the most influential women in British sport, Alison Oliver is Chief Executive of the Youth Sport Trust and responsible for the development and implementation of nationwide youth sport projects. Having worked in sport for her entire career, first as a teacher and then lecturer, Ali leads the charge in getting young girls and boys into sport.

Josephine Fairley, founder of Green & Black’s chocolate

One of the nation’s leading entrepreneurs, Josephine Fairley is the creator of Green & Black’s. a confectionary brand that has grown from a £20,000 start-up to a brand worth over £100 million in less than 20 years. As a speaker, Josephine stresses the importance of producing a brand that speaks to consumers, as ethical issues and environmental responsibility become an ever-growing consideration.

Aico logo

Aico logo


The Leadership Conference 2020 is proud to be sponsored by:


Hatchers Solicitors

Marches Growth Hub

Barnsley College

Just Credit Union