Planet Doughnut to open new kiosk in Shrewsbury’s Darwin Centre this Wednesday

Shrewsbury-based Planet Doughnut is to open a new kiosk in the town’s Darwin Centre this Wednesday morning (12 December 2018), giving visitors to the centre the chance to buy their handcrafted yeast-raised doughnuts.

Twelve different flavours will be available on launch day, and the first customer on the day will receive a free gold card, with the next 50 receiving a fully stamped loyalty card – which can be exchanged for a free doughnut on their next visit.

Established in 2017, Planet Doughnut is a small independent business run by husband and wife team Duncan and Sam McGregor. In April 2018, they opened their first-ever store on Claremont Hill in Shrewsbury where they serve up 20 varieties of doughnuts, along with speciality coffee, tea, hot chocolate and more.

Now, eight months later, a new Planet Doughnut kiosk is set to open, selling doughnuts freshly made each day.

Duncan McGregor says:

“At Planet Doughnut we have a passion for making the very best doughnuts.  We handcraft every single doughnut from cutting all the way through to decorating and love coming up with fabulous flavour combinations.

“Opening a kiosk in the Darwin centre and its prime location will hopefully mean more people find out about Planet Doughnut, experience our doughnuts and, as a relatively new small local business, help us hold our own on a high street mainly dominated by national retailers.

“For launch day we’re releasing our first ever Nutella filled doughnut and more new flavours to tempt everyone along with some fantastic giveaways, so make sure you keep an eye on our social media.”

Kevin Lockwood, Shrewsbury shopping centres manager, said:

“We’re delighted to welcome Planet Doughnut to the Darwin Centre and wish them good luck and every success as they open their new kiosk.”

Planet Doughnut is set to open Monday to Saturday from 9am to 5.30pm, and Sunday from 10.30am to 4.30pm.

For more information about Planet Doughnut, visit www.planet-doughnut.co.uk, Planet Doughnut is on Facebook (PlanetDoughnut); Twitter (@planet_doughnut); Instagram (planet_doughnut).

For more information about Shrewsbury shopping centres visit www.shrewsbury-shopping.co.uk.

About Planet Doughnut

Planet Doughnut are first generation bakers. They handcraft fresh doughnuts daily at their store, featuring classic and internationally inspired flavours. They strive to infuse their doughnuts with the latest flavours and American inspired designs, and have amassed more than 50 flavours of doughnuts.

The Planet Doughnut journey started in their garage, where Chef Duncan developed signature flavours Toffee Crisp and Lemon & White Chocolate. While in the garage, they operated through social media, catering, and event pop ups and gained quite a following.