Kids – get your shake on with Disney this summer

Children aged 5 to 11 are being invited to shake it up with their favourite Disney characters as part of a new campaign launched to get kids more active during the summer holidays.

The Change4Life with Disney 10-Minute Shake Up campaign is being supported by ip&e’s Help2Change team, and aims to help children achieve their recommended 60 minutes of moderate to vigorous physical activity every day.

Moderate physical activity is beneficial for a child’s physical, social and mental well-being. As well as the obvious physical advantages, children who are more physically active are likely to have increased social skills, self-esteem, confidence and academic achievement.

In Shropshire, 1 in 10 children are obese when they enter school reception year, and this figure rises to 1 in 6 by age 10 -11 years.

Karen Calder, Shropshire Concil’s Cabinet member for health, and Chair of Shropshire’s Health and Well-being Board, said:-

“We cannot ignore the impact obesity has on the health and mental well-being of our children and young people. Being active is so important to a child’s physical and mental well-being, and children who are a healthy weight are more likely to grow into healthy adults.

“The 10-Minute Shake Up campaign is a great way to inspire children to get involved in fun and engaging activities to help them stay active.”

Dr Kevin Lewis, Director of Help2Change, added:

“We know that parents want the best for their children, and Help2Change is committed to supporting children and their families to lead healthier lives. The 10-Minute Shake Up campaign is a great way to help children, through achievable 10 minute bursts of exercise, to achieve their recommended daily activity.”

The 10-Minute Shake Up campaign has lots of new and exciting 10-minute games and activities for children to play as part of four Disney teams: Big Hero 6, Frozen, Monsters and Toy Story. Children can help their chosen Disney team win by taking part in as many Shake Ups as they can each day throughout the summer.

Families who sign up for a ‘10-Minute Shake Up’ will receive a free pack containing a fantastic team wristband with timer*, activity cards, a wild card for children to invent their own Shake Ups, a team poster and stickers. There will also be loads of great content online to keep children inspired and moving over the summer.

To sign up and register for your free pack visit https://www.nhs.uk/10-minute-shake-up.

Help2Change is one of several support services within ip&e Ltd, and provides a range of lifestyle support services on behalf of Shropshire Council’s public health.

For more information and advice on leading a healthier lifestyle visit www.healthyshropshire.co.uk.

Further information

Change4Life’s with Disney 10-Minute Shake Up campaign is run by Public Health England in partnership with Disney.

*(while stocks last)