Householders thanked as Shropshire’s kerbside recycling rises 23% during lockdown

Householders in the Shropshire Council area are being thanked for their recycling efforts – as new figures show that the amount of paper, card, cans, glass and plastic put out for recycling between April and August 2020 was up 23% – or 2000 tonnes – on the same period last year.

There was also a 7.25% increase in the amount of garden waste collected in the same period.

New national research supports the fact that people across the UK have become more environmentally aware as a s result of the lockdown.

Statistics released today by the Recycle Now campaign to mark the 17th annual national Recycle Week (20 – 27 September) show that nearly 9 in 10 households say they ‘regularly recycle’, and 73 per cent of people are prepared to change their lifestyles to help the environment – up from 68 per cent in 2019.

Lezley Picton, Shropshire Council’s Cabinet member responsible for for waste , said

“To mark Recycle Week we want to thank people across Shropshire for continuing to recycle despite all that has happened this year. With people staying at home more and for longer we have seen a big increase in the amount of waste put out for recycling and want to say a big thank you to everyone for putting their recyclable waste out for collection.

“I also want to thank our brilliant recycling crews who continued to collect waste and recycling throughout the lockdown, and continue to do so as lockdown measures are eased. They have provided a brilliant and vital service – not just collecting our waste, but collecting more of it. They really do deserve the many thank you notes and messages that they received, especially at the start of lockdown.”

One of the thank notes left for waste collection crews during lockdown.

Peter Maddox, Director, WRAP UK, said:

“It’s fantastic to see that despite everything that has been thrown at them this year, more people than ever in Shripshire are taking responsibility for protecting the environment by choosing to recycle. This is something we can all do, wherever we live – an individual action that, when performed by everyone, adds up to a huge change.

“Shropshire’s recycling and waste workers have been real heroes too, providing the best service possible under the most difficult of circumstances. The recognition they received in the form of friendly waves, notes, cards and gifts left out for them is heart-warming proof of how Shropshire people have cooperated.

“Recycle Week this year is an opportunity to thank everyone Shropshire for continuing to recycle, whatever their circumstances and to celebrate the way we have all pulled together.”

Shropshire Council, businesses and other organisations are joining in with a range of activities to highlight the importance of recycling. Everyone – organisations and individuals –  can support Recycle Week by using #RecycleWeek on social media.

The figures come from research carried out during lockdown and an omnibus survey completed in July.

For more information about recycling in the Shropshire Council area visit www.reycleforshrophire.org.

For more information on Recycle Now, visit www.recyclenow.com

Further information

Recycle Week partners

This year, for the first time, Recycle Now is delighted to welcome commercial donors who are supporting Recycle Week: Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory, Danone, PepsiCo, Reckitt Benckiser, Eco Surety, Suez and Waitrose are providing funding  to help inspire citizens to recycle more of the right things, more often, as well as organising their own events and activities during the Week. L’Oréal is running a campaign before, during and after Recycle Week, during which 50p from each of the first 100,000 bottles of L’Oréal products sold in Boots stores will be donated to Recycle Now to help deliver its mission to get more people recycling more often.

About Recycle Week

First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal: to galvanise everyone into recycling more of the right things, more often.

About Recycle Now

Recycle Now is one of WRAP’s family of consumer facing brands.

An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home.  Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.