13/02/2013 - Permalink

Original one-off Shrewsbury up for award

Related topics: Community / Leisure, culture and heritage

 

‘Shrewsbury: the Original One-Off’, the new destination branding launched in 2012, has been shortlisted in five different categories of a branding industry award.  The Transform Awards is Europe’s only dedicated award celebration of rebranding and brand transformation. 

The ‘Shrewsbury: the Original One-off’ brand was created by We All Need Words, a thinking and branding agency, with designers &Smith, commissioned by Shropshire Council on behalf of Destination Shrewsbury.  The brand has been shortlisted for the following awards:

  • Best visual identity
  • Best use of copy style/tone of voice
  • Best creative strategy
  • Best rebrand from the public sector
  • Best rebrand from the tourism sector.

The Transform Award winners will be announced on Tuesday 19 March 2013.

Since the branding launch, the new look and tone of voice has been appearing on brochures, websites and other promotional materials.  Businesses and organisations that are already using the brand include Shrewsbury Market Hall, The Hive, Shrewsbury Open Studios, The Flax Mill project, Park and Ride bus service, and Shrewsbury Tourism Association who earlier this year published the 2013 visitor guide, map and website at www.visitshrewsbury.com.

Mike Owen, Shropshire Council’s Cabinet member for tourism and culture, said:

“We know Shrewsbury is a fantastic place to visit and that it has so much to offer.  Our new Destination Shrewsbury brand reflects this and puts the spotlight on Shrewsbury as a town of ‘one-offs’ and originals, making the most of both the authentic Tudor architecture and the quality and number of interesting independent shops.

“I am delighted that the Destination Shrewsbury branding has been shortlisted for these awards.  Such recognition will, I’m sure, boost the town’s image even more.”

Councillor Andrew Bannerman local member for Quarry and Coton Hill, added:

“The new ‘One-off’ branding is the critical step in our drive to bring more visitors to Shrewsbury.  It is harnessing the technique of modern marketing to the wonderful visitor offer which we have in Shrewsbury.  It deserves success.”

A free CD containing the guidance notes and artwork for using the Shrewsbury One-Off brand is available from Alison Patrick, Shropshire Council’s tourism officer: email alison.patrick@shropshire.gov.uk.

Further information about the awards visit http://www.transformawards.com.